10k Voices privacy notice

Last updated: November 5, 2026

Who we are

10k Voices is a community of people who take part in paid research studies: surveys, interviews, group discussions and product tests. 10k Voices is run by Echo Qualitative Project Support, trading as 10K Humans, 111 East 17th Street, Suite 12307, Austin, TX 78701 ("we", "us").

This notice explains what we collect when you join 10k Voices, use the 10k Voices app or our websites, answer a screener or survey, confirm your identity, take part in a study, or call, text or email us. It explains what we do with that information and the choices you have. Questions: hello@10kvoices.com.

What we collect

We never ask for bank or card numbers, or for passwords to any other service. Some studies ask you to upload a photo, such as a receipt, a product or a payment card with its number covered.

How we use it

• Matching you to studies. We use your profile and screener answers to see which studies fit you, and to invite you to them.
• Running studies. Scheduling, reminders, passing your answers and recordings to the study's research team, and paying your thank-you.
• Keeping studies honest. Confirming people are who they say they are, and stopping duplicate or fraudulent answers.
• Talking with you. Answering your messages and calls, and telling you about new studies unless you have opted out.
• Research profiles. We group members into research profiles (we call them "Digital Twins") built from their answers and public statistics about their area, such as census figures. We use them to plan studies and to describe groups of people. We do not use them to show a client who you are without your agreement.
• Automated tools and AI. We use automated services, including AI providers, to transcribe recordings, summarise and score answers (for example, whether a video answer is clear and on topic) and help our team review studies. Our team makes the decisions about who takes part.
• The law. Meeting legal and tax obligations and protecting our rights.

We do not sell your personal information for money. See Cookies on our website for how our website's advertising cookies work and how to opt out.

Sensitive information

Health information

Some studies are about health: a condition, a medicine, a diet. Their screeners ask health questions, and you can stop a screener at any time. We use your health answers only to match you to that study and run it. We share them only with that study's research team and the service providers who help us run it. We never use them for advertising.

Consumer health data (Washington, Nevada and Connecticut)

If you live in Washington, Nevada or Connecticut, health information you give us is "consumer health data". The categories we collect are the health answers described above. We collect them from you, use them only to match you to and run the study, and share them only as described above. You can ask us which consumer health data we hold and who we shared it with, ask us to delete it, and withdraw your consent, by emailing hello@10kvoices.com. We do not sell consumer health data.

Identity check (photo ID and selfie)

Some studies ask you to confirm your identity. Stripe, our identity provider, asks for a photo of your ID and a selfie and uses face-matching technology to check that they show the same person. Stripe also checks whether the same face has been used with different personal details, to stop fraud. Before the check starts, Stripe shows you what it involves and asks you to agree. You can decline; the study team then decides whether you can still take part. Stripe's identity check is meant for adults, and we do not intend to ask anyone under 18 to take it.

• What we receive: whether the ID and selfie matched, and the name, date of birth and address read from your ID. We compare your name and date of birth with what you told us and keep whether they matched. We also keep a coded copy of your date of birth, linked to your email address, for that comparison. Our automation tool (n8n) keeps the details from any check that hits an error in its activity logs for a limited time.
• What we do not receive from Stripe: your face measurements. Stripe does not send us your ID number as a separate detail, and we no longer receive your ID images or selfie.
• What Stripe keeps: the images and face data, which it holds for us.
• Older screener photos: until October 2026, some of our screeners asked for a selfie, a photo of your ID, or a photo of you holding your ID, outside Stripe's check. Those photos are stored in our survey software (Voxco) and some of our project files.

Biometric data retention and destruction policy

This policy covers the face data used in the identity check ("biometric data"), including for residents of Illinois, Texas and Washington.

• We collect biometric data only through Stripe's identity check, and only to confirm identity and prevent fraud.
• Stripe permanently deletes the biometric data within one year of the check. Under our current settings, Stripe deletes the other identity-check information (the ID images and details read from them) after three years. Biometric data is never kept longer than three years after your last interaction with us, or longer than needed for the check, whichever comes first.
• We never sell, lease, trade or otherwise profit from biometric data, and we disclose it only to Stripe, or where the law requires.

Children

You must be 18 or older to join 10k Voices. Some studies are about young people. For those, we work only with a parent or legal guardian, who must agree, by signing a consent form, before the child takes part. Our screeners are meant to end for anyone under 13 without keeping their answers, unless a parent has signed up the child for a study with that consent. This is in place on our own survey tool, and we are finishing it on our older survey software. If you believe a child under 13 has given us information without a parent's consent, email hello@10kvoices.com and we will delete it.

Approximate location

We work out an approximate area from your ZIP code and IP address to match you to local studies. We do not track your device's precise location.

Video answers, study sessions and calls

• Video and audio answers. Some screeners and studies ask you to record a short video. Recording is your choice. We transcribe recordings into text and share the video and transcript only with that study's research team and the service providers who help us run it.
• Study sessions. Interviews and group discussions may be audio or video recorded for the research team. We tell you before the session, and the study's own terms explain how its client will use the recording.
• Calls and voicemail. Calls with our team, and voicemails left on our numbers, are recorded and transcribed. You hear a notice saying so at the start of every recorded call and in our voicemail greetings. If you would rather not be recorded, tell us and we will speak without recording. Twilio carries and records calls, and Amazon Web Services stores and transcribes them for us.

Who we share it with

The research client of a study you take part in. They receive your answers, recordings and the details they need to run the study, such as your first name for a session. They receive your contact details only when the study needs them and you have agreed. Clients may use your information only for that research.

Service providers that work for us and may use your information only to provide their service to us:

Others, only in these cases: authorities when the law requires it, or a buyer or successor if our business is sold or merged, under the same protections described here.

Cookies on our website

Our website, 10kvoices.com, uses cookies and similar tools from Google Analytics and Hotjar to understand how the site is used, and from Meta (Facebook) to measure our recruitment ads. Under some state laws, including California's, letting Meta collect this information can count as "sharing" personal information for advertising. You can turn these cookies off, and opt out of this sharing, under "Your Privacy Choices" on our website. We also honour the Global Privacy Control signal from your browser. Weglot helps translate the website.

How long we keep it

We are applying these periods to older records now, so some older records may be kept longer until that is finished.

Our automation tool (n8n) keeps the details from any identity check that hits an error in its activity logs for a limited time. You can ask us to delete your information at any time (see Your choices and rights). Selfies and ID photos from earlier screeners will be deleted, except any linked to an open fraud investigation.

Your choices and rights

Everyone can:

• Stop messages. Reply STOP to any text from us, use the unsubscribe link in an email where there is one, change your notification settings in the app, or email us.
• Ask what we hold about you, and get a copy.
• Correct it or delete it. When we delete your information we delete it or remove anything that identifies you, and ask our service providers to do the same, except for records the law requires us to keep (for example, payments).
• Withdraw consent you gave us. Doing so does not undo what happened before.
• Decline any study, question or recording without losing your membership.

To use any of these rights, email hello@10kvoices.com. We will confirm it is really you before acting, and reply within 45 days (one month in the EU and UK). You can use an authorised agent. We will not treat you differently for using your rights.

California residents. You have the rights above under the CCPA. The categories we collect are listed in What we collect, and the purposes in How we use it. Some are "sensitive personal information": identity-check information and health information. We use those only to run studies and prevent fraud, as the law allows. You can opt out of the "sharing" described in Cookies on our website.

Washington, Nevada and Connecticut residents. See Consumer health data above.

Illinois, Texas and Washington residents. See the Biometric data retention and destruction policy above.

In the European Economic Area, the United Kingdom or Switzerland. Echo Qualitative Project Support, trading as 10K Humans, is the controller of your personal information. We rely on your consent (for recordings, health information and marketing messages), on performing our agreement with you (running studies and paying you), on our legitimate interests (matching people to research and preventing fraud; you can object at any time), and on legal obligations. Your information is mainly stored and processed in the United States. You can also receive your information in a portable format, restrict how we use it, and complain to your local data protection authority, though we would welcome the chance to help first.

Changes and contact

We may update this notice. The date at the top shows when it last changed. If a change affects something you agreed to, we will tell you before it applies to you.

Contact: hello@10kvoices.com · Echo Qualitative Project Support, trading as 10K Humans, 111 East 17th Street, Suite 12307, Austin, TX 78701.

This notice replaces the earlier 10k Voices Community privacy policy and the terms previously shown at this address. Our participant terms are at 10kvoices.com/terms-and-conditions.